I specialize in results-driven solutions that combine accessibility, research, functionality, and compelling visual design to create digital experiences that boost engagement and profitability.
About me
I'm a Senior UX/Product Designer with over four years of experience in B2B SaaS, Fintech, and subscription-based products, with a proven track record of increasing conversions and driving revenue growth by over 20%.
I design end-to-end solutions that optimize the entire user journey, from pre-purchase through purchase and beyond, ensuring a seamless experience that drives continued user satisfaction and long-term value.
With a background in Content Strategy, I bring a systems-thinking approach to UX and UI. I've helped large teams and many departments within organizations streamline the product design process by building and maintaining content guidelines, design systems, and other frameworks that are necessary to build scalable, consistent products.
My projects
Case studies
Helping users plan and finance their green home renovation
We created a green home improvements project cost estimator and planner that adjusts to the users' needs, minimizing time spent looking for information online.
Transforming an AI chatbot into an accessible experience without language barriers
We fixed an organization's chatbot so that it understands different English language accents and is accessible using screen readers, improving usability by over 20%.
Making a payments platform accessible and user-friendly
We revamped a payment gateway used by over 400 companies that had accessibility and usability problems by implementing a new design system and features.
Hear from my past clients who hired me to improve their product.
"Went above and beyond to provide the content for our wireframe. Also provided additional design ideas for our designer. She was fast, knowledgeable and a good UX writer."
Paniolo Realty
Freelance client
"Gretchen helped us with a quick UX comp."
Pacto
Freelance client
My services
Here's what I bring to your digital product
As a systems thinker, I have expertise in multiple disciplines that contribute to the design process.
Interaction Design
Skilled at creating digital experiences that make sense and help users complete tasks.
Responsive UI Design
Advanced knowledge of color, typography, visual hierarchy, and designs that adapt to all devices.
Accessibility Compliance
Knowledge of ADA, WCAG, Section 508 standards, as well as accessibility testing methods.
Information Architecture
Proficiency in tree testing, card sorting, and other IA research techniques.
UX Research
Expertise in turning UX research data into actionable insights and conducting research sessions.
Design Systems
History of contributing to design systems and managing reusable components for consistency.
Front End Development
Adept at HTML, CSS, JS, collaborating with developers, and overcoming technical constraints.
Content Strategy
Mastery in creating useful content that aligns with the user and the company's goals.
My experience
I'm a designer driving product adoption for Company Sage's B2B SaaS platform
