I'm Gretchen, a bilingual UI & UX Designer

I spend my time thinking about creating that bridge between web accessibility and interaction design to create products that people will always remember.
Picture of a young woman smiling in front of a multicolor background

About me

I'm a UI & UX Designer with expertise in web accessibility, AI-driven UX Design and Interaction Design with over 3 years of experience. I used to work in Content Strategy prior to this, but then, I started to feel curious about human behavior. I combined my content knowledge with UI and UX to tell immersive stories through human-centered design solutions.
My projects

Case studies

A hand in front of an eco-friendly bag holding a mobile phone with the recycling arrows logo displaying on the phone screen

Helping users plan and finance their green home renovation

We created a green home improvements project cost estimator and planner that adjusts to the users' needs, minimizing time spent looking for information online.
Three screens of an AI chatbot where the user is asking where the latest ATM is and accessing language settings

Transforming an AI chatbot into an accessible experience without language barriers

We fixed an organization's chatbot so that it understands different English language accents and is accessible using screen readers, improving usability by over 20%.
Three screen samples of the subscription tracker project

Reminding users of their subscription auto renewal

I designed an app alongside a developer, which can track subscription billing history and notify the user about automatic renewals. This was for a startup project.
Three screen samples from the payments platform project

Making a payments platform accessible and user-friendly

We revamped a payment gateway used by over 400 companies that had accessibility and usability problems by implementing a new design system and features.

Some nice things clients said about me

Hear from my past clients who hired me to improve their product.
"Went above and beyond to provide the content for our wireframe. Also provided additional design ideas for our designer. She was fast, knowledgeable and a good UX writer."
A white flower in front of a light blue background
Paniolo Realty
Freelance client
"Gretchen helped us with a quick UX comp."
Two arrows facing vertical opposite directions on top of a dark blue background
Pacto
Freelance client
My services

Here's what I bring to your digital product

Being fluent in both English and Spanish, I craft design elements can transcend language barriers. I'm up-to-date on the latest technologies such as AI to ensure the best experience.

Interaction Design

Skilled at creating digital experiences that make sense and help users complete tasks.

Responsive UI Design

Advanced knowledge of color, typography, visual hierarchy, and designs that adapt to all devices.

Accessibility Compliance

Knowledge of ADA, WCAG, Section 508 standards, as well as accessibility testing methods.

Information Architecture

Proficiency in tree testing, card sorting, and other IA research techniques.

UX Research

Expertise in turning UX research data into actionable insights and conducting research sessions.

Design Systems

History of contributing to design systems and managing reusable components for consistency.

Front End Development

Adept at HTML, CSS, JS, collaborating with developers, and overcoming technical constraints.

Content Strategy

Mastery in creating useful content that aligns with the user and the company's goals.
My experience

I'm a designer transforming U.S. Bank into a user-centric company

Elavon - U.S. Bank

UX Designer
July 2022 - Present

Freelance/Self-Employed

UI & UX Designer
March 2022 - June 2022

BOLD, LLC

Digital Product Content Associate
September 2020 - January 2022

Abogados NOW

Freelance Content Producer
May 2020 - February 2021