I spend my time thinking about creating that bridge between web accessibility and interaction design to create products that people will always remember.
About me
I'm a Senior UX/Product Designer with expertise in web accessibility, AI-driven UX Design and Interaction Design with over 3 years of experience. I used to work in Content Strategy prior to this, but then, I started to feel curious about human behavior. I combined my content knowledge with UI and UX to tell immersive stories through human-centered design solutions.
My projects
Case studies
Helping users plan and finance their green home renovation
We created a green home improvements project cost estimator and planner that adjusts to the users' needs, minimizing time spent looking for information online.
Transforming an AI chatbot into an accessible experience without language barriers
We fixed an organization's chatbot so that it understands different English language accents and is accessible using screen readers, improving usability by over 20%.
Making a payments platform accessible and user-friendly
We revamped a payment gateway used by over 400 companies that had accessibility and usability problems by implementing a new design system and features.
Hear from my past clients who hired me to improve their product.
"Went above and beyond to provide the content for our wireframe. Also provided additional design ideas for our designer. She was fast, knowledgeable and a good UX writer."
Paniolo Realty
Freelance client
"Gretchen helped us with a quick UX comp."
Pacto
Freelance client
My services
Here's what I bring to your digital product
Being fluent in both English and Spanish, I craft design elements can transcend language barriers. I'm up-to-date on the latest technologies such as AI to ensure the best experience.
Interaction Design
Skilled at creating digital experiences that make sense and help users complete tasks.
Responsive UI Design
Advanced knowledge of color, typography, visual hierarchy, and designs that adapt to all devices.
Accessibility Compliance
Knowledge of ADA, WCAG, Section 508 standards, as well as accessibility testing methods.
Information Architecture
Proficiency in tree testing, card sorting, and other IA research techniques.
UX Research
Expertise in turning UX research data into actionable insights and conducting research sessions.
Design Systems
History of contributing to design systems and managing reusable components for consistency.
Front End Development
Adept at HTML, CSS, JS, collaborating with developers, and overcoming technical constraints.
Content Strategy
Mastery in creating useful content that aligns with the user and the company's goals.
My experience
I'm a designer transforming U.S. Bank into a user-centric company
